Crowd Companies Releases Second Playbook to Guide Collaborative Economy Program Development

Crowd Companies is pleased to deliver part two of its Collaborative Economy Use Case Playbook to its members, covering primary use cases for program development within the “Marketplace” business model. The playbook assists council members in establishing Collaborative Economy initiatives by outlining resources required, recommended vendors, an implementation process, pitfalls to avoid, starter metrics, and more.

This is part two of three playbooks to be delivered in 2016, covering the three Collaborative Economy business models: Brand as a Service; Marketplace Model, and Enable a Platform (see below).

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Within the Marketplace model, Crowd Companies identifies two key use cases for Collaborative Economy programs. These are outlined within the playbook:

  • Used Good Marketplace: Companies facilitate the buying and re-selling or renting of their products on an online marketplace for customers.
  • Service Provider Network: A brand enables a marketplace of buyers and sellers to offer each other services––paid, free, or bartered.

You can view a preview of the Marketplace Model Playbook below, and be on the lookout for the final playbook as it’s developed for the Enable a Platform model. If you’re interested in the full playbook, please contact us to discuss Crowd Companies membership opportunities.

Trend Map: Crowd-based Insurance Startups On the Rise

 

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Welcome, this industry newsletter shares key market changes, in a twice-monthly publication, curated by Jeremiah Owyang, Founder of Crowd Companies™, you can subscribe to the email newsletter on the footer of the homepage.

Market Snapshot: Crowd-based Insurance Startups on the Rise
Crowd Companies has identified more than a dozen crowd-based insurance startups emerging from global financial industry hotbeds like London, and more will emerge from each region. The rise of this growing set of startups is enabling peer-to-peer, pro-rata coverage or crowd-based models that leverage the crowd. These include mostly P2P offerings, with a handful that are also improving the delivery of insurance through new technologies. P2P insurance allows for more people to be insured by aiding underserved markets and provides coverage for gig workers in the collaborative economy, while collective purchasing yields preferential pricing to those subscribed. See the infographic and full startups list on our blog.

NHTSA to publish federal guidelines for autonomous vehicles in July
The National Highway Traffic Safety Administration (NHTSA) is set to release guidelines for self-driving cars in July, which will supposedly be more lenient on testing and possibly legalize self-driving systems for public use, according to ReadWrite. The Department of Transportation will focus on four main areas in the announcement, including deployment, state policies, less vague process terminology, and new tools. These guidelines will attempt to create a legal standard for autonomous vehicle testing and semi-autonomous driving, which is now fragmented by state. Autonomous vehicle testing and commercialization via manufacturers and technology providers like GM, Google, and Tesla will gain speed as updated nationwide legislation helps clear the path and create a level playing field.

Austin, Texas, turns to Facebook group when Uber and Lyft leave city
Less than one week after Uber and Lyft pulled out of the city of Austin, Texas, over a legislative dispute surrounding employee background checks, a crowdsource ride-sharing alternative emerged: Arcade City Austin. The Guardian reports that Arcade City Austin, a 32,000-member Facebook group, allows drivers and riders to connect, posting to the group when they need a ride. Drivers post their time of arrival and both parties exchange phone numbers via Facebook to stay in contact, but there is no formal payment structure in place. Drivers charge what they believe is fair, and many riders pay only what they can afford at the time. Arcade City was founded in New Hampshire as a project that aims to decentralize ride-sharing.


We want to hear from you! What are the market impacts of this week’s news stories? Email Crowd Companies™ Founder Jeremiah Owyang directly to share your thoughts.


 

Crowd Companies mid-year review: Uber, Adobe, AI, & more!

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Welcome, this industry newsletter shares key market changes, in a twice-monthly publication, curated by Jeremiah Owyang, Founder of Crowd Companies™, you can subscribe to the email newsletter on the footer of the homepage.

Mid-2016 review: Crowd Companies hosts 5 live events, releases 5 research artifacts, and holds 10 council calls
From calls with Uber and Adobe, to tackling topics like food waste and AI, to live events at BMW and Hallmark’s headquarters, this year has been busy for Crowd Companies and its members. During the first half of 2016, the council enhanced its analysis of the Collaborative Economy by delving deeper into trends like the Autonomous World and innovation strategies. These important topics have driven Crowd Companies to create many new resources that help our members along their program development, including a “Use Case Playbook” based on Collaborative Economy business models, a research report and infographic on the industrial impacts of self-driving cars, and an updated Honeycomb 3.0 vendor framework. See the full list of 2016 member events, session calls, and resources on our blog.

72% of Americans have used a sharing service, reports Pew Research Center
To examine the scope and impact of the Collaborative Economy, Pew Research Center conducted its first survey devoted to its broader impacts and consumer use of related technologies. According to its research, nearly three-quarters of Americans have used a shared, collaborative or on-demand online service. Pew also uncovered that some Americans are avid users of these services (21% have used four or more services), but a greater share has had little to no exposure to these platforms and services (28%). Ride-hailing apps are one of the most visible services in the new digital economy with Pew reporting 15% of U.S. adults have used a ride-hailing app. More survey findings on PewResearch.org.

Autonomous taxi startup nuTonomy raises $16 million in Series A funding
Futurism reports that nuTonomy, an autonomous taxi startup that recently entered Singapore, has raised $16 million in Series A funding led by Highland Capital Partners. The company, in a race with heavyweights such as Uber, GM, and Alphabet Inc., vows to bring self-driving taxis to the road by 2018. The autonomous startup currently runs a fleet of R&D vehicles in Singapore and is the first private company approved to test on public roads. nuTonomy is also testing in Michigan and in the UK, where they have partnered up with Jaguar Land Rover. Find additional details of the funding and nuTonomy’s plans for self-driving taxis here.


We want to hear from you! What are the market impacts of this week’s news stories? Email Crowd Companies™ Founder Jeremiah Owyang directly to share your thoughts.


 

Crowd Companies 2016 Mid-Year Review: Uber, Adobe Kickbox, Artificial Intelligence, and More

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Council members in attendance at the Crowd Companies 2016 Spring Summit at Hallmark’s headquarters.

From Uber to Kickbox, and food waste to AI, this year has been busy for Crowd Companies and its members. During the first half of 2016, the council enhanced its analysis of the Collaborative Economy by delving deeper into trends like the Autonomous World and innovation strategies.

These important topics have driven Crowd Companies to create many new resources that help our members along their program development, including a “Use Case Playbook” based on Collaborative Economy business models, a research report and infographic on the industrial impacts of self-driving cars, and an updated Honeycomb 3.0 vendor framework.

Take a look below at the events that took us from Munich to Kansas City, ten live conference calls, and research-based resources our members have taken advantage of so far this year. And, if anything interests you, please email me! I’d love to walk you through what we have planned for the remainder of 2016 and discuss how you and your company can fit in. 

Register now: Upcoming Webinar: Spend an hour with me, to learn about the Collaborative Economy and Autonomous World, on this no-cost webinar, that I’m hosting.

Selection of Crowd Companies Activities: First half of 2016

Research:

  • January – The Future Of Mobility in An Autonomous World
  • March – Collaborative Economy Honeycomb 3.0
  • April – Market Snapshot: Crowd-Based Insurance Startups
  • April – Use Case Playbook: Brand as a Service (how brands can deploy on-demand models)
  • June – Use Case Playbook: Marketplace Model (how brands can manage P2P marketplaces)

In-Person Member Events:

  • January 21 – San Francisco, Member Dinner and Salon: Future of Mobility
  • February 9 – New York City,  Roundtable Dinner Discussion: Innovation Journey
  • March 12 – Austin, Texas, SXSW Brunch Member Panel and Social
  • April 28 – Hallmark Headquarters, Kansas City, Spring Summit: Co-Innovation for Your Brand
  • June 21 – BMW Headquarters, Munich, Germany, European Summit: The Global Collaborative Economy

Session Calls (Webinars with outside speakers, our own primary research)

  • #47 January – Collaborative Economy Foundations: Evolution to an Autonomous Future
  • #48 February – Recap of Salon: Future of Mobility in the Age of the Autonomous World
  • #49 February – Uber Fireside Chat with Chris Saad, Head of Product
  • #50 March – Adobe Kickbox Employee Innovation with Mark Randall
  • #51 April – Blockchain with Paul Vigna, Wall Street Journal Reporter and Author
  • #52 May – Playbook (how to guide): Brand as a Service with Jeremiah Owyang and Jaimy Szymanski
  • #53 June – Innovation Outpost with Evangelos Simoudis

Council Calls (Private member calls)

  • April – Food Waste with Dairy Management and Panasonic and others
  • April – Artificial Intelligence with David Schatsky, Deloitte Senior Manager
  • May – Uber API Discussion With Council Members

Last but not least, this is only possible by working with an amazing team, including Angus, Carl, Jaimy, Julie, Karen and our other partners.

Market Snapshot: Crowd-based Insurance Startups on the Rise

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Above Image: Crowd Companies has identified more than a dozen crowd-based insurance startups emerging from financial industry hotbeds like London, more will emerge from each region.

Crowd- and peer-based business models have impacted the hospitality industry, transportation space, financial sector, and other industries as indicated within the latest Collaborative Economy Honeycomb 3.0.

We’re now seeing the rise of a growing set of startups in the insurance industry that are enabling P2P, pro-rata coverage or crowd-based models that leverage the crowd. These emerging insurance tech startups include mostly peer-to-peer offerings, with a handful that are also improving the delivery of insurance through new technologies.

P2P insurance allows for more people to be insured by aiding underserved markets. It provides coverage for gig workers in the collaborative economy, while collective purchasing yields preferential pricing (or even funds returned) to those subscribed to peer-based insurance programs. With most of the emerging startups acting as brokers, the insurance carrier startups are still forthcoming in the insurance world. Lemonade is a clear example of this (though they’ve yet to launch).

There are several companies popping up for specialized insurance, too. From insuring cyclists to pet owners, and one––Bought By Many––that specializes in ‘long tail’ insurance. This means insure those items that aren’t often insured. Then, there’s Trōvthat provides ‘on-demand’ insurance, for those who want to insure in the moment by simply snapping a pic in the app, granting fast coverage. It’s coverage for when people seek access over ownership.

The map above of crowd-based insurance startups isn’t complete; there are more emerging, and we expect for each geographic region to develop their own capabilities. See the table below for additional details.

Sample of Crowd-Based Insurance Startups: 

Startup Category Description
OnSource On-Demand Inspection On-demand visual inspection by a group of independent crowd workers
trov On-Demand Insurance On-demand protection for belongings – home, auto, personal property. Easy to turn on/off.
Tong Ju Bao P2P Broker TongJuBao is a P2P insurance platform that helps its users manage risks. TongJuBao was developed by QiBao Investment Consulting (Shanghai) Co., Ltd, a WOFE (wholly owned foreign entity) and is ultimately controlled by its French founder, Tang Loaec. (CB Insights)
Broodfonds P2P Insurance – Crowdfunding Group of freelancers crowdfunding each other’s sick leave
PeerCover P2P Insurance – Crowdfunding Join group, pay fee upfront, users decide if claims are fair and can get up to 5x your balance to cover claims. ‘Crowdfunded cover’
MetroMile Pay-Per-Mile Auto Insurance Metromile is a car insurance startup that offers pay-per-mile insurance and a driving app. It is currently the only company offering pay-per-mile insurance in the United States.
CommonEasy P2P Insurance Broker CommonEasy is a peer-to-peer insurance platform that utilizes the power of the crowd to collectively insure and protect material possessions, homes, and livelihoods.
Besure P2P Insurance Broker Peer-to-peer risk sharing for property insurance, not currently launched.
Friendsurance P2P Insurance Broker Pools users into small groups. Brokers with 60 insurance partners.
Inspeer P2P Insurance Broker Users form small groups for auto, motorcycle, and home insurance. Users pledge to cover up to a certain amount.
Guevara P2P Insurance Broker – Auto Pools friends and acquaintances, or other small groups, for car insurance.
Gather P2P Insurance Broker – Business Business insurance shared across a group/community.
Bought By Many P2P Insurance Broker – Long-Tail Works with insurers to develop policies and negotiate discounts for long-tail insurance needs like pet insurance, cyclist insurance, etc.
SafeShare P2P Ins Broker – Share Econ Develop insurance products and partner with sharing economy businesses to offer users and providers insurance solutions. Work to fill in the gaps of insurance for Sharing Economy providers and users.
Cycle Syndicate P2P Insurance Carrier – Cyclists Bike insurance shared over a small group. Insurance held by cycle syndicate.
Lemonade P2P Insurance Carrier Lemonade is peer-to-peer insurance and one of the only carriers, but they’ve yet to launch. Groups of policyholders pay premiums into a claims pool, and if money is left at the end of the policy period, they get refunds.
Uvamo P2P Insurance Carrier Uvamo, which plans to launch by the end of the year, aims to cut administrative costs by offering property and casualty insurance direct to consumers online. Those policies can then be diversified and grouped into a pool, which collects all the premiums paid by the policyholders. -CNBC

 

Additional Resources:

Apple Invests $1B into Didi, the Chinese Ridesharing App

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Welcome, this industry newsletter shares key market changes, in a twice-monthly publication, curated by Jeremiah Owyang, Founder of Crowd Companies™, you can subscribe to the email newsletter on the footer of the homepage.

Apple Invests $1B into Didi, the Chinese Ridesharing App
Apple is moving into the ridesharing space with its recent $1B investment in Didi, a direct competitor to Uber in the Chinese ridesharing market. This is significant, as it lays the foundation for Apple to roll out a self-driving car fleet in China when the time is right, likely after it has obtained deep data on rider logistics, routes, and usage behaviors. This also puts tension between Apple and Uber, as well as further challenging Google as they, too, roll out self-driving cars with an expectation of a native ride-hailing app. This showcases how traditional internet companies like Apple and Google are becoming logistics companies––a shift that will massively impact global commerce. Get more information on Apple’s and Didi from Reuters.

CVS Invests in Curbside to Bring Mobile Orders Directly to Your (Car) Door
TechCrunch reports that CVS has invested in shopping startup Curbside, with plans to roll the curbside delivery option to its 9,600 retail pharmacy locations. Details on the investment were not disclosed. Curbside pickup is currently available at 350 locations, branded by the company as “CVS Express” and also accessible within its mobile application. To use the Curbside service at no additional fee, customers place items in their basket while shopping online or with their smartphone, then head to their local retail location for delivery to their car door within an hour. Orders are fulfilled by existing CVS staff who are alerted via Curbside’s software. Curbside also has relationships with other retailers, including Target, Sephora, and Levi’s.

As Uber and Lyft Leave Austin, Texas, Other Ride-Hailing Apps Move In
Uber and Lyft have ceased operations in Austin, Texas, due to a regulation dispute with the city.Tech Times reports that, despite launching a joint $8M campaign that aimed to gather support for a proposal that would exempt their drivers from fingerprinting in background checks, Uber and Lyft did not succeed. Citizens voted to block Proposition 1, a move that Lyft claims would make it much harder to hire part-time drivers in Austin. In the wake of Uber and Lyft’s departure, other ride-hailing apps have moved in, including Get Me, Wingz, and Fasten. These companies will be following Austin’s regulations fingerprint their drivers.

 


We want to hear from you! What are the market impacts of this week’s news stories? Email Crowd Companies™ Founder Jeremiah Owyang directly to share your thoughts.


Image from Pexels used under Creative Commons license.

Want to inspire Intrapreneurship in your company? Open this box

Can you let your employees take charge of innovation – with little managerial oversight? When employees are empowered to make a difference on their own – to lead rather than follow a managerial directive – the innovation process takes on a life of its own.

Adobe Kickbox, a physical box of practical tools and resources for employees to innovate rapidly and independently, fosters innovation in every pocket of the company. It helps capture grassroots innovation happening at the edges of the internal network.

At more than 11,000 employees, Adobe is a large software company in the heart of Silicon Valley. Such companies can struggle to keep talent when the best and brightest are often lured away by promises of lucrative start-ups and entrepreneurship. By focusing on fostering intrapreneurship in its employee base, Adobe offers the empowerment needed to keep staff engaged and challenged while directly contributing to product R&D and company growth.

Although today Adobe Kickbox can be used by any company, it originally began as the sole innovation process used at Adobe since 2012.
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Since its inception, more than a thousand new ideas have been prototyped using the Kickbox process. Once Adobe realised the potential for Kickbox to support innovation in all companies, it began offering its resources free for download at Kickbox.Adobe.com. Thousands of companies and organizations have already downloaded the kit in multiple languages.

What, exactly, makes Kickbox so different and so successful? Adobe Kickbox pulls employee innovation out of people’s brains and into action, using the following tools in a training session:

  • Prepaid credit card with $1,000 for project research and proof-of-concept (empowerment)
  • Starbucks gift card (caffeine)
  • Chocolate bar (sugar)
  • Complete directions for Adobe’s innovation process (some structure)

Once an Adobe employees completes the final phase of the innovation process directions, they’re then awarded a “Blue Box” (with its secret contents undisclosed) and assigned an executive sponsor to bring their ideas to fruition. Your guess is good as mine, as what’s in there – but that desire to get to the next level will drive motivation.

How to ensure quality ideas while still “failing fast”

The goal of the Adobe Kickbox innovation process is to increase the rate of failure by making small bets on ideas in a really fast, decentralized way. It intentionally “breaks” all of a company’s processes and requires leaders to completely rethink their innovation funnel. But, in the end, it will result in diverse ideas and products that customers actually want. To fail fast, employees follow the Kickbox’s six steps to innovation.

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  1. Inception. Motivating Innovation of new ideas.
  2. Ideate. Brainstorming to come up with new ways to help customers and employees.
  3. Improve. Polishing Ideas to refine before taking to market.
  4. Investigate. Talk to customers and test directly. (This is often where the $1,000 prepaid card comes in, as employees create a proof of concept to show that customers would want and adopt their idea. This may include advertising, A/B testing, or hiring the crowd to build a prototype.)
  5. Iterate. Evolve hypothesis based on findings from the investigation.
  6. Infiltrate. Pitch to management. (The final pitch in step six must end with a request for money – budget/resources – in order to secure c-suite commitment. Those with hard numbers from the tests stand to gain more traction)

Using this process, Kickbox teaches people to innovate when there is no innovation programme within the company. It requires no infrastructure, no leadership review and deliberation, and comes with complete directions. To ensure quality of ideas, Adobe also requires employees utilizing Kickbox to first attend an instructional class, a foundational course many other companies have since replicated.

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Kickbox innovation requires complete commitment, even to points of contention

In order for Kickbox to be successful within an organisation, companies must adopt the six-step process fully, without exception. In a Crowd Companies innovation council call, Mark Randall, VP of Creativity at Adobe, shared three big points of contention that companies most struggle with in Kickbox adoption:

  1. It must be open to all employees. Kickbox won’t be successful if it doesn’t embrace the fact that a good idea can come from anywhere, in any department, not just marketing or product development.
  2. Employees are empowered to pursue any idea. The empowerment for all employees to explore democratises innovation and puts trust into action.
  3. Intrapreneurs must receive “no-look funding” in the amount of $1,000. This is a critical part of the “special sauce” that makes Kickbox successful. It’s a significant risk to invest in ideas blindly, but Adobe found that people spent their money much more carefully than they did using normal budgetary allocation.

Kickbox inspires profound changes in employee behavior and their relationship to the company. You can download Adobe Kickbox here to begin the full innovation process today.

I’ve worked with Adobe for many years, and they’re currently a customer of my company, Crowd Companies, an innovation council.

This was originally posted on the Virgin business blog.

Uber Drivers Will Remain Contractors After $100M Settlement

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Welcome, this industry newsletter shares key market changes, in a twice-monthly publication, curated by Jeremiah Owyang, Founder of Crowd Companies™, you can subscribe to the email newsletter on the footer of the homepage.

Uber Avoids Trial, Settling With Contractors in $100M Class-Action Suit
The Guardian reports that ride-hailing service Uber will settle a class-action suit up to $100M with drivers in California and Massachusetts, skirting a trial that could have reclassified contractors as employees. The proposed settlement, awaiting judge’s approval, would allow Uber to continue classifying drivers as independent contractors, though it will make some changes to their working conditions. These include stopping driver deactivation “at will,” allowing drivers to solicit tips, and facilitating the formation of a “drivers’ association” that can play a role similar to a union. The settlement money will be apportioned to drivers based on the number of miles they have driven with an Uber passenger.

Airbnb Launches New Products to Inspire People to “Live There”
Beginning last week, Airbnb is rolling out a new app that includes features focused on creating more personalized user experiences. These features include an innovative matching system designed to understand travelers’ preferences and pair them with the homes and neighborhoods, as well as a new “Guidebooks” feature will unlock local insights, giving travelers access to millions of insider tips from Airbnb’s global community of hosts. Airbnb is also launching a brand campaign, “Live There,” designed in response to the growing dissatisfaction with standardized tourist offerings as indicated in its recent survey data. Learn more about the new app features, campaign, and survey from BusinessWire.

Tesla’s Musk Secretly Working On Self-Driving Bus to Reduce City Traffic
Tesla’s Chief Executive Officer Elon Musk is working on a self-driving vehicle he says could replace buses and other public transport in order to reduce traffic in cities. But, according to Bloomberg, he’s keeping the development a secret. At a recent transport conference in Norway, he told the audience, “We have an idea for something which is not exactly a bus but would solve the density problem for inner city situations. … Autonomous vehicles are key,” he said of the project, declining to disclose more. Musk in the past has mentioned building car tunnels as a fix for traffic congestion and is also exploring Hyperloop to transport people between cities via pods enclosed inside of a tube.


We want to hear from you! What are the market impacts are of this week’s news stories? Email Crowd Companies™ Founder Jeremiah Owyang directly to share your thoughts.


Image from Pexels used under Creative Commons license.

The Collaborative Economy isn’t “bursting,” it’s maturing

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Welcome, this industry newsletter shares key market changes, in a twice-monthly publication, curated by Jeremiah Owyang, Founder of Crowd Companies™, you can subscribe to the email newsletter on the footer of the homepage.

Collaborative Economy Market Contraction Signals Maturity
Salon’s recent article detailing several failed Collaborative Economy startups created quite a buzz, with many turning to Crowd Companies’ founder Jeremiah Owyang for his insights. Data shows that people are increasingly adopting sharing behaviors, and many startups are indeed profitable. The Collaborative Economy isn’t going away––but it is moving into a contraction phase as it matures. The market is changing as startups saturate identical markets and use cases, “VC welfare” strings start to tighten, and startups combine or disappear completely. This is normal, alike every tech cycle, and means that market leaders will accelerate even faster (amidst being further scrutinized to prove their profitability to investors). Soon, the Collaborative Economy will enter the next phase, normalization. Read more of Jeremiah’s take on his blog.

Uber Unveils Trip Branding and Personalization Features
Uber’s latest feature release, Trip Branding and Personalization, allows companies to specify branded, customized elements that show up on-trip to consumers using the Uber app. Developers who use deep-links or Ride Reminders can now easily re-engage users they send to the Uber app and link back to their URL of choice. This helps create a more personalized experience for customers, as Hilton showcases in its partnership that allows users to view hotel stay details and check in while en route via Uber. Companies using this feature can also give destinations context with information like menus and attractions, as well as prompt downloads of native apps to help with other tasks like airline check-in. Learn more directly from Uber.

BMW Launches New Car-Sharing Service in Seattle, “ReachNow”
The Verge reports that BMW has launched a new car-sharing service in Seattle called ReachNow that uses a fleet of 370 BMW 3 Series sedans, i3s, and Mini Coopers. The service is priced by the minute and cars can be taken one way as long as they’re left within a defined “home area.” All cars in the ReachNow fleet have a promotional rate of 41 cents per minute while driving and 30 cents per minute while parked, with pricing capped for longer trips. The service will eventually be coming to 10 U.S. cities. BMW has run several car-sharing programs in European markets, and briefly launched a pilot program in San Francisco (shut down in 2015). Ford and GM have also launched similar services, and Zipcar recently announced per-minute and one-way service in Boston and Los Angeles.


We want to hear from you! What are the market impacts are of this week’s news stories? Email Crowd Companies™ Founder Jeremiah Owyang directly to share your thoughts.


Image used with creative commons license from Morgan Schmorgan

 

Crowd Companies Releases Playbook to Guide Members in Collaborative Economy Program Development

by Jeremiah Owyang, founder Crowd Companies

Crowd Companies is pleased to deliver part one of its Collaborative Economy Use Case Playbook to its members, covering primary use cases for program development within the “Brand as a Service” business model. The playbook assists council members in establishing Collaborative Economy initiatives by outlining resources required, recommended vendors, an implementation process, pitfalls to avoid, starter metrics, and more.

This is part one of three playbooks to be delivered in 2016, covering the three Collaborative Economy business models: Brand as a Service; Marketplace Model, and Enable a Platform (see below).

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Within the Brand as a Service model, Crowd Companies identifies four key use cases for Collaborative Economy programs. These are outlined within the playbook:

  • On-Demand Delivery: On-demand delivery allows customers to order physical goods for delivery to their location in less than one hour, rather than them physically coming to your business.
  • Subscription Model: Customers commit to a recurring subscription (weekly, monthly, annually) to receive consumable goods from companies, many of which are seasonal based.
  • Rental Model: With this model, companies can sell one durable good, multiple times, through renting it out to customers. The real value comes with creating an experience around the rental though, offering complimentary services, coverage, and perks – essentially creating a full-service solution model.
  • On-Demand Services: On-demand services allow customers to order services for use at their location in the near future, rather than them physically coming to your business.

You can view a preview of the Brand as a Service Playbook below, and be on the lookout for additional playbooks as they’re developed for the Marketplace Model and Enabling a Platform. If you’re interested in learning how Crowd Companies works with large corporations please request an invitation to learn more.


 

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