Crowd Companies Awards
Crowd Companies’ member organizations consistently work to overcome challenges while leading their teams in adapting to, and thriving within, the Collaborative Economy. Their efforts to connect with new the crowd behaviors have not gone unnoticed.
At the Crowd Companies “Main Event” in San Francisco on Oct. 6-7, 2015, we presented awards to five member companies that have exhibited excellence in the creation and execution of Collaborative Economy programs. We look forward to seeing our members mature and deploy in the coming year and plan to continue our awards in 2016.
The following companies have proven ROI as a result of their dedication and initiative deployment in the areas of on-demand integration, crowd collaboration, brand innovation, and enablement of makers and marketplaces:
Whole Foods Market: On-Demand Integration Award
The On-Demand Integration Award recognizes Whole Foods’ partnership with the Instacart marketplace to provide on-demand grocery delivery services to its customers in 15 U.S. cities. Through this partnership, Whole Foods Market offers its customers the convenience of online grocery shopping, delivery, and pickup without having to handle the logistics themselves. Whole Foods’ partnership with Instacart has resulted in more than $50 million in sales from 160 stores nationwide, and in-store Instacart ads have created a higher lift of product sales.
Swisscom: Crowd Collaboration Award with Swisscom Friends
The Crowd Collaboration Award recognizes Swisscom’s utilization of the crowd to bolster its customer service efforts in a free online community. Swisscom Friends, run on Mila, solves customer needs by connecting them with nearby tech-savvy professionals to provide support for small product/installation issues. In a public interview, the company announced results from Swisscom Friends, including: offloaded support requests from traditional customer service department, enhanced self-care, increased customer satisfaction, and the potential for low-pressure sales upgrades.
BMW: Brand Innovation Award with DriveNow Car Sharing Program
BMW: Brand Innovation Award with DriveNow Car Sharing Program. The Brand Innovation Award recognizes BMW’s provision of car-sharing services through its DriveNow program. Members of BMW DriveNow use the brand’s mobile app or website to locate BMWs (fueled and electric) available for on-demand rental within the business districts of San Francisco, Vienna, London, and many German cities. By actively becoming a supportive member of the Collaborative Economy, BMW has publicly indicated that the German DriveNow car-sharing program is profitable.
Autodesk: Maker Enablement Award
The Maker Enablement Award recognizes Autodesk’s empowering the Maker Movement from the CEO on down through offering access to its design software, tools, and programs to the creative masses. Through providing free software and curriculum to schools, educators, and students; offering 17 personal design and creativity apps; inspiring maker communities through Instructables and Creative Market; and offering an artist-in-residence program at its San Francisco workshop, Autodesk has showcased its commitment to furthering the power of makers to design, build, and innovate.
Intuit: Marketplace Enablement Award
The Marketplace Enablement Award recognizes Intuit’s commitment to the rapidly expanding marketplace of freelancers and independent contractors within the Collaborative Economy. Its launch of QuickBooks Online Self-Employed enables contractors to manage business and personal finances, handle taxes throughout the year, and easily meet compliance requirements, including with partnerships with a variety of organizations in the ridesharing space, and Peers.